About Us | Mind the Gap

Our Mission

Built on Three Core Values

Every decision we make is guided by our commitment to evidence-based learning, student empowerment, and accessibility for all.

Evidence-Based

Every feature is grounded in peer-reviewed cognitive psychology research. We don't follow trends—we follow the science of how humans actually learn and retain information.

Student-Centred

Learning isn't one-size-fits-all. Our platform adapts to each student's unique cognitive profile, ensuring every learner gets the personalised support they deserve.

Accessible

Quality education shouldn't be a privilege. We're committed to making psychology-backed learning tools available to students across Ireland and beyond, regardless of background.

The Science

Research That Powers Our Platform

Mind the Gap is built on decades of cognitive psychology research. Here are the key findings that inform our approach.

01

Spaced Repetition

Research by Ebbinghaus and modern cognitive scientists shows that spacing out learning sessions dramatically improves long-term retention. Our algorithm schedules reviews at optimal intervals based on your performance and cognitive profile.

Based on: Ebbinghaus (1885), Cepeda et al. (2006)

02

Active Recall

Studies demonstrate that actively retrieving information from memory is far more effective than passive review. Our platform emphasises testing yourself over re-reading, leading to 2-3x better retention rates.

Based on: Karpicke & Roediger (2008), Roediger & Butler (2011)

03

Cognitive Load Theory

John Sweller's research on working memory limitations informs how we present information. Our interface is designed to minimise extraneous cognitive load whilst maximising germane processing for deeper learning.

Based on: Sweller (1988), Paas et al. (2003)

04

Individual Differences

Research in learning styles, chronotypes, and cognitive preferences shows that personalisation matters. Our 12-question diagnostic identifies your unique learning fingerprint across multiple validated dimensions.

Based on: Pashler et al. (2008), Horne & Östberg (1976)

The Team

Meet Our Co-Founders

Mind the Gap was founded by twin sisters Aimee and Ashlee Keogh, 19-year-old recent graduates from Tallaght Community School who experienced firsthand the gap between how we're taught to study and how our brains actually learn.

Aimee and Ashlee Keogh at BT Young Scientist Exhibition 2025

Aimee & Ashlee Keogh

Co-Founders | Young Scientist Winners | Women in STEM Advocates

What began as a Young Scientist project in 2023 has evolved into an award-winning mission to transform education. Over three years of dedicated research, Aimee and Ashlee investigated the "intention-action gap": why students struggle to follow through on their study plans, and developed evidence-based solutions.

Their work earned them 3rd place at the 2024 BT Young Scientist & Technology Exhibition, and 1st place in the Social and Behavioural Sciences category at the 2025 exhibition. Their achievement secured them selection as one of five projects to represent Ireland at EXPO 2025 in Osaka, Japan.

As TEDx alumni and passionate advocates for women in STEM, the Keogh twins are proving that the best innovations come from those who understand the problem firsthand. They're building the study platform they wish they'd had: one that actually understands how each student learns best, backed by science and built by students, for students.

About Mind the Gap